Join us in-store for a screening of our new film, The Shitthropocene. The Shitthropocene is a mock anthropological view of humanity’s consumption habits, turning a satirical (yet brutally honest) eye on how everything is turning to shit and why the impulse toward more might destroy us all.
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You might have noticed that a lot of things seem to suck right now. This film isn’t about all the things that suck—that would be a really, really long film. But it is about consumption, which is both a cause and a symptom of the suckiness. For a bunch of reasons, pretty much everyone is making and buying too much stuff, and we’re evolutionarily programmed to want it. What was once an advantage (more! = better!) is now contributing to the destruction of the planet. The Shitthropocene is a journey from the cellular-level origins of our lack of impulse control to the ways our central nervous systems have been hacked in the name of capitalism. It’s also about how we might begin to save ourselves from ourselves. Plus, there are dancing cave people.
Patagonia has always been aware that the clothing industry has an impact. And we’ve worked hard over decades to lessen our own impact. Part of our work involves making quality products that can last a long time so that you don’t need more of them. This is a message we hope to spread.Â
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We will have beverages provided by Persephone Brewing and Nonny, as well as door prizes. All donation will be going to local non-profit organization Threading Change.Â
